Story Ideas

Your Lookatmedia™ Story Ideas mini home provides journalists, media representatives and influencers an opportunity to research storylines, themes and backstories.

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Create the stories you want

It has always been that in the media, the loudest voices get all the media exposure. With the proliferation of media sources, it has become much easier for less informed voices to tell your stories. The only way to combat this is to tell your own stories.

A more informed public

In Twelfth Night, Shakespeare wrote, ‘I say there is no darkness but ignorance’. As ignorance leads to darkness, so knowledge leads to light. An informed public is more likely to make decisions that benefit a cohesive, progressive society.

Let the facts tell the story

It's easy to argue over a point of view. It's much harder to argue against the facts.

Let's say you want to influence the public option on gun control in America. If you say guns are dangerous and ownership of firearms is unjustifiable, those with opposing views can easily argue about freedom and safety. Still, when you frame the discussion with irrefutable facts like the following, you have a greater chance of challenging entrenched beliefs: