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Really connect with journalists

How do you connect with journalists today? What’s the best way to stay connected and create more media coverage of the stories that are important to you? As it turns out, the best way to achieve connection with journalists is through inbound PR, using newsroom platforms like Lookatmedia™. Here’s why.

Is your newsroom unsuited to today’s news environment?

In a recent survey we conducted of 100 high profile newsrooms worldwide, we unearthed a startling fact; not one of the newsrooms we reviewed is suited to how journalists and media work today.

The quick media pitch

One of the challenges PR professionals manage daily is identifying stories that fit an individual journalist's immediate needs. Solutions like HARO (Help A Reporter Out) and other newswire services allow journalists to post requests for stories on specific subjects. Most of these stories don't relate to trending storylines and offer PR teams the opportunity for more 'bread and butter' earned media coverage. The challenge for PR professionals is matching their stories with the type of stories journalists want.

Media pitch for local news

In the Third Annual Disinformation In Society Report conducted by The Public Affairs Council and the University of Oregon, they discovered that Local Broadcast news and Local newspapers are the most trusted sources of information in the media. A clear 10% ahead of most national news sources shows that if you want to influence opinions and change views, local news media pitching should be part of your overall media strategy.

Harnessing the power of podcasting for your brand

We're only just beginning to realise the power of podcasting. While they are still considered a new medium, when it comes to news, entertainment or branding, podcasts are proving extremely effective and the listeners who have made the jump from terrestrial broadcasting can’t get enough of them. The most powerful aspect is that they are accessible to anyone who wants to make one and listeners can consume them almost anywhere.

How to become a guest on podcasts

There are approximately 424 million podcast listeners around the globe, with many spending an average of 44 minutes a day immersed in these conversations. The influence of podcasters continues to grow year on year, making them a media force that PR professionals can no longer ignore. It’s why a recent survey indicated that targeting podcasts is one of the top priorities for PR professionals in 2022.