News

Your Lookatmedia™ News mini home is designed to help journalists, media representatives and influencers access all of your latest news chronologically.

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Online newsroom with a DAM

Newsroom solutions without advanced digital asset management capabilities belong in archives. They were a product of an era before social media and hi-resolution screens on devices. Journalists, the media and influencers place as much importance on sharing stories with visual content as they share trending storylines. A newsroom solution without the capabilities of allowing the media to discover their images and videos is simply redundant technology.

Are journalists failing you, or are you failing journalists?

In a recent survey of journalists, 61% agreed with the statement that “The way most companies share information with the media is out of date”. That statement alone clearly indicates that journalists believe that companies are failing them.

A negative approach to climate change worth embracing

The team at Lookatmedia™ view climate change in the most negative of ways. We don’t aim to reduce our carbon emission to neutral by 2030, we’ve made our (and your) media centres carbon negative today and in perpetuity. How? For every article posted on any Lookatmedia™ centre, we commit to planting a tree.

The rise and rise of inbound PR

Are you sending 300-word press releases to journalists inboxes that must be overflowing with similar media releases? The returns on that PR technique have been diminishing for many years. It’s part of the reason why there has been so much discussion about the demise of the press release. But what’s the alternative for getting the attention of journalists? The answer is inbound PR.

Earned media Digital Asset Management

From a photo editors or a journalists perspective, pictures are invaluable for telling a story, illustrating a point, and making an emotional connection with readers. It’s why the media is looking for a more versatile picture offering from brands who are pitching their stories, and it’s why Lookatmedia™ includes a full-featured Digital Asset Management (DAM) solution.

Retargeting journalists

Increased visibility in the media leads to more opportunities to build your organisation's profile and reputation through earned media sources. Your Lookatmedia™ centre is optimised to attract and capture more journalists and media groups; however, we believe there is even more you can do in this competitive space.