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Your Lookatmedia™ News mini home is designed to help journalists, media representatives and influencers access all of your latest news chronologically.

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Thought leaders live here

Those who are thought of as thought leaders don’t live in caves. They live in public perception. Public perception of thought leaders is crafted more through the media than any other source. Your blog and social media may help, but PR and media relations have the biggest impact.

Which type of journalist is best to tell your story

We can break down journalists into four distinct types: The Storyteller, the Newshound, the Provocateur, and the Systems Analyst. Your goal is to find which kind of journalist is best suited to tell your story and create content that fits their needs. Here’s a brief explanation of each type.

Journalists check your ticker for a pulse

The dynamism of the design of your media centre or newsroom sends a clear message to the media: does this brand have a pulse?

Need more direct ways to connect with journalists than email?

PR professionals will tell you that the most effective way to get journalists' attention is with a phone call or personalised email. But what if there was an easier, more direct way of connecting with journalists?

How confident are brands in their PR?

The ‘State of PR 2021’ Muck Rack survey found that 82% of brands expressed confidence in their PR strategies, yet nearly half said their biggest challenge during COVID was getting coverage in the news cycle. There’s clearly a gap between the potential of PR strategies and the daily realities of PR professionals. Lookatmedia™ was designed to bridge those gaps.

Frustrating flapdoodle

Joseph Pulitzer sent notes to an editor in 1910 to review a subject ‘without flapdoodle’. Flapdoodle may be a term-long since out of use; however, in the absence of facts, foolish talk still makes its way into modern-day journalism. Lookatmedia™ provides you with a cure for common causes of flapdoodle, balderdash, drivel, hogwash, malarkey and twaddle.