Storylines

Go-slow news pages

Have you mistakenly believed a news page is enough?

Expecting a journalist to use your ‘news page’ on your website to build newsworthy stories on your brand or organisation is like handing a builder a hammer and asking them to build a house. It’s simply not enough to get the job done. Your PR team is always in ‘push’ mode, sending out press releases and spending most of their time trying to convince journalists that writing stories on your organisation are in their best interest. The fact of the matter is if you are not prepared to treat journalists with respect, then they will return the favour.

More or less

Do we actually need online newsroom management software?

Do organisations need online newsroom management software, or can they just add a news page to their corporate website? The answer to this question is another question; do you want to connect with the media to promote your messages and control the narrative on your brand?’

Offset the risk

Financial PR in times of crisis

While trust in the business sector has grown in the last few years, there has been a dramatic decline in confidence in the financial services sector. From 2020 to 2021 alone, the 2021 Edelman Trust Barometer shows trust internationally in the financial services sector has dropped by 5 points. Combine this with increasing interest rates, inflation, and the spectre of increased market volatility. It becomes evident that now is the time for financial organisations to prepare for a crisis.

It shouldn’t take a crisis

Really connect with journalists

How do you connect with journalists today? What’s the best way to stay connected and create more media coverage of the stories that are important to you? As it turns out, the best way to achieve connection with journalists is through inbound PR, using newsroom platforms like Lookatmedia™. Here’s why.

Many hands

PR for participation

Non-profits often rely heavily on volunteers and action from individuals to achieve their missions. Attracting that level of participation is often dependent on exposure to an issue, group, or organisation. This can be partially achieved in the digital world by social media engagement; however, media exposure is where the real seeds of change happen.

Journalists need to love your newsroom

Is your newsroom unsuited to today’s news environment?

In a recent survey we conducted of 100 high profile newsrooms worldwide, we unearthed a startling fact; not one of the newsrooms we reviewed is suited to how journalists and media work today.

Celebrate your sponsors

Online newsroom promotion of your sponsors

An advanced online newsroom solution like Lookatmedia™ provides you with an opportunity to tell more than just your stories through the media. It also offers the chance to tell stories of your sponsors' roles in your sporting

The proverbial ‘elephant in the room’

Help a reporter out

Journalists have been hit with the 'perfect storm' - loss of public trust, diminishing access to resources and increasingly short deadlines. With a growing portion of the community trusting what is often mis - or disinformation from ‘people like me’, it is more than just the future of the media at risk. It is the fabric of society itself.

Strike when the opportunity presents

The quick media pitch

One of the challenges PR professionals manage daily is identifying stories that fit an individual journalist's immediate needs. Solutions like HARO (Help A Reporter Out) and other newswire services allow journalists to post requests for stories on specific subjects. Most of these stories don't relate to trending storylines and offer PR teams the opportunity for more 'bread and butter' earned media coverage. The challenge for PR professionals is matching their stories with the type of stories journalists want.