Storylines
Really connect with journalists
- Newsworthy
- 2 years ago
How do you connect with journalists today? What’s the best way to stay connected and create more media coverage of the stories that are important to you? As it turns out, the best way to achieve connection with journalists is through inbound PR, using newsroom platforms like Lookatmedia™. Here’s why.
- Newsworthy
- 2 years ago
PR for participation
- Non Profit
- 2 years ago
Non-profits often rely heavily on volunteers and action from individuals to achieve their missions. Attracting that level of participation is often dependent on exposure to an issue, group, or organisation. This can be partially achieved in the digital world by social media engagement; however, media exposure is where the real seeds of change happen.
- Non Profit
- 2 years ago
Is your newsroom unsuited to today’s news environment?
- Newsworthy
- 2 years ago
In a recent survey we conducted of 100 high profile newsrooms worldwide, we unearthed a startling fact; not one of the newsrooms we reviewed is suited to how journalists and media work today.
- Newsworthy
- 2 years ago
Online newsroom promotion of your sponsors
- Sports
- 2 years ago
An advanced online newsroom solution like Lookatmedia™ provides you with an opportunity to tell more than just your stories through the media. It also offers the chance to tell stories of your sponsors' roles in your sporting
- Sports
- 2 years ago
Help a reporter out
- Non Profit
- 2 years ago
Journalists have been hit with the 'perfect storm' - loss of public trust, diminishing access to resources and increasingly short deadlines. With a growing portion of the community trusting what is often mis - or disinformation from ‘people like me’, it is more than just the future of the media at risk. It is the fabric of society itself.
- Non Profit
- 2 years ago
The quick media pitch
- Newsworthy
- 2 years ago
One of the challenges PR professionals manage daily is identifying stories that fit an individual journalist's immediate needs. Solutions like HARO (Help A Reporter Out) and other newswire services allow journalists to post requests for stories on specific subjects. Most of these stories don't relate to trending storylines and offer PR teams the opportunity for more 'bread and butter' earned media coverage. The challenge for PR professionals is matching their stories with the type of stories journalists want.
- Newsworthy
- 2 years ago
Media pitch for local news
- Newsworthy
- 2 years ago
In the Third Annual Disinformation In Society Report conducted by The Public Affairs Council and the University of Oregon, they discovered that Local Broadcast news and Local newspapers are the most trusted sources of information in the media. A clear 10% ahead of most national news sources shows that if you want to influence opinions and change views, local news media pitching should be part of your overall media strategy.
- Newsworthy
- 2 years ago
A healthier online newsroom
- Health & Science
- 2 years ago
In a recent survey, journalists confirmed that they are desperate for 'good news' stories to combat the overwhelming media attention on the impact of COVID 19. While it's impossible to understand the impact of this virus on the entire planet's human population, other things are happening. Good works by good people—progress where it's needed.
- Health & Science
- 2 years ago
The misunderstood role of SEO for digital PR
- Tourism
- 2 years ago
SEO or Search Engine Optimisation is an area many in Public Relations are still grappling to understand. They may have a basic understanding of its role in marketing; however, they are unclear of its necessity in digital PR. We have written this article not as a definitive guide to SEO for PR but more as a conversation starter 20,000-foot view.
- Tourism
- 2 years ago