Storylines

Look before you leap

The next big thing in Public Relations

The next big thing in public relations is housekeeping. With the past few years squeezing the budgets and resources available to PR professionals, there is an increased need for efficiency borne of better work practices. This article will draw attention to 5 things you can start to do immediately to get your house in order.

Podcast host, Sam Inkin

Harnessing the power of podcasting for your brand

We're only just beginning to realise the power of podcasting. While they are still considered a new medium, when it comes to news, entertainment or branding, podcasts are proving extremely effective and the listeners who have made the jump from terrestrial broadcasting can’t get enough of them. The most powerful aspect is that they are accessible to anyone who wants to make one and listeners can consume them almost anywhere.

Different ends of the pool

Public relations vs marketing

After attending a 2-day workshop on Digital PR, it became clear that the PR sector is embracing the changes that have transformed digital marketing. What also became clear is that there is some confusion amongst PR professionals about how they can use marketing technologies and techniques to demonstrate both the value and importance of Public Relations in this new paradigm.

Meet journalists where they are

Top story source for journalists

Journalists look to industry and professional contacts as their top story source, which is why it’s so important to build those relationships now. The challenge for PR teams is doing this at scale.

Ready to compete

The 12 rules of inbound PR

Inbound PR has rules similar to inbound marketing, with some specific differences. This is a simple guide for PR professionals looking to master this medium.

Inbound PR – The next level

Elevating your earned media to the next level

Earned media once meant publication on broadcast and print media. Now it’s a catch-all phrase for everything from a shared social post to amplification across broadcast media. While increased social media coverage is a crucial arrow in the PR arsenal, the main goal is still mainstream media coverage.

While it seems this type of coverage is increasingly elusive, the reality is more channels, and media brands are seeking more content more often. The disconnect occurs when PR professionals deploy the same technologies that deliver diminishing returns, expecting better outcomes.

A newsroom solution that makes everyone happy

Online newsroom with a DAM

Newsroom solutions without advanced digital asset management capabilities belong in archives. They were a product of an era before social media and hi-resolution screens on devices. Journalists, the media and influencers place as much importance on sharing stories with visual content as they share trending storylines. A newsroom solution without the capabilities of allowing the media to discover their images and videos is simply redundant technology.

Bridging the gaps

Are journalists failing you, or are you failing journalists?

In a recent survey of journalists, 61% agreed with the statement that “The way most companies share information with the media is out of date”. That statement alone clearly indicates that journalists believe that companies are failing them.

Engage in the climate conversation

Does the media understand your climate response ?

As Aristotle once observed, nature abhors a vacuum. This is true in our responses to climate and the conversations we choose to have in the media. Most of what we see in the news about the resource sector on climate change is overwhelmingly negative. Is the public getting the whole story, or are the absence of conversations with the media from the sector creating a vacuum other voices are filling? Is it time for more positive voices from the resource sector to fill the void?