Storylines

TRUST LOCAL

Media pitch for local news

In the Third Annual Disinformation In Society Report conducted by The Public Affairs Council and the University of Oregon, they discovered that Local Broadcast news and Local newspapers are the most trusted sources of information in the media. A clear 10% ahead of most national news sources shows that if you want to influence opinions and change views, local news media pitching should be part of your overall media strategy.

The role of health PR

A healthier online newsroom

In a recent survey, journalists confirmed that they are desperate for 'good news' stories to combat the overwhelming media attention on the impact of COVID 19. While it's impossible to understand the impact of this virus on the entire planet's human population, other things are happening. Good works by good people—progress where it's needed.

Climbing the rankings

The misunderstood role of SEO for digital PR

SEO or Search Engine Optimisation is an area many in Public Relations are still grappling to understand. They may have a basic understanding of its role in marketing; however, they are unclear of its necessity in digital PR. We have written this article not as a definitive guide to SEO for PR but more as a conversation starter 20,000-foot view.

Look before you leap

The next big thing in Public Relations

The next big thing in public relations is housekeeping. With the past few years squeezing the budgets and resources available to PR professionals, there is an increased need for efficiency borne of better work practices. This article will draw attention to 5 things you can start to do immediately to get your house in order.

Podcast host, Sam Inkin

Harnessing the power of podcasting for your brand

We're only just beginning to realise the power of podcasting. While they are still considered a new medium, when it comes to news, entertainment or branding, podcasts are proving extremely effective and the listeners who have made the jump from terrestrial broadcasting can’t get enough of them. The most powerful aspect is that they are accessible to anyone who wants to make one and listeners can consume them almost anywhere.

Different ends of the pool

Public relations vs marketing

After attending a 2-day workshop on Digital PR, it became clear that the PR sector is embracing the changes that have transformed digital marketing. What also became clear is that there is some confusion amongst PR professionals about how they can use marketing technologies and techniques to demonstrate both the value and importance of Public Relations in this new paradigm.

Meet journalists where they are

Top story source for journalists

Journalists look to industry and professional contacts as their top story source, which is why it’s so important to build those relationships now. The challenge for PR teams is doing this at scale.

Ready to compete

The 12 rules of inbound PR

Inbound PR has rules similar to inbound marketing, with some specific differences. This is a simple guide for PR professionals looking to master this medium.

Inbound PR – The next level

Elevating your earned media to the next level

Earned media once meant publication on broadcast and print media. Now it’s a catch-all phrase for everything from a shared social post to amplification across broadcast media. While increased social media coverage is a crucial arrow in the PR arsenal, the main goal is still mainstream media coverage.

While it seems this type of coverage is increasingly elusive, the reality is more channels, and media brands are seeking more content more often. The disconnect occurs when PR professionals deploy the same technologies that deliver diminishing returns, expecting better outcomes.