Newsworthy

THE NEW MEDIA PARADIGM

A Media pitch that pitches itself

If you talk to most journalists and media representatives, they will volunteer the fact that the best media pitches are the ones that fit their specific needs. They say they are much more open to receiving a pitch that aligns with their beat and personal style and focus. If that’s the case, why are many of the pitches journalists receive entirely unsuited to the journalists.

Shared values

Social license for resource companies

Is your organisation operating in a responsible way? Do you have a history of good actions, or have you reformed or improved how you operate in line with the cultural and societal nuances of the communities in which you work? Do you feel you have a social licence to operate where you see opportunity, or are you viewed with suspicion in the way many big corporations are today?

The revolution will be podcast

How to become a guest on podcasts

There are approximately 424 million podcast listeners around the globe, with many spending an average of 44 minutes a day immersed in these conversations. The influence of podcasters continues to grow year on year, making them a media force that PR professionals can no longer ignore. It’s why a recent survey indicated that targeting podcasts is one of the top priorities for PR professionals in 2022.

Meet journalists where they are

Top story source for journalists

Journalists look to industry and professional contacts as their top story source, which is why it’s so important to build those relationships now. The challenge for PR teams is doing this at scale.

A place to connect

PR for airports

While the most immediate role of PR for airports is proactively responding to the issues that affect their facilities, passengers, business partners and communities, there are many other opportunities to build trust, understanding and reputations of airports.

Ready to compete

The 12 rules of inbound PR

Inbound PR has rules similar to inbound marketing, with some specific differences. This is a simple guide for PR professionals looking to master this medium.

Inbound PR – The next level

Elevating your earned media to the next level

Earned media once meant publication on broadcast and print media. Now it’s a catch-all phrase for everything from a shared social post to amplification across broadcast media. While increased social media coverage is a crucial arrow in the PR arsenal, the main goal is still mainstream media coverage.

While it seems this type of coverage is increasingly elusive, the reality is more channels, and media brands are seeking more content more often. The disconnect occurs when PR professionals deploy the same technologies that deliver diminishing returns, expecting better outcomes.

A newsroom solution that makes everyone happy

Online newsroom with a DAM

Newsroom solutions without advanced digital asset management capabilities belong in archives. They were a product of an era before social media and hi-resolution screens on devices. Journalists, the media and influencers place as much importance on sharing stories with visual content as they share trending storylines. A newsroom solution without the capabilities of allowing the media to discover their images and videos is simply redundant technology.

Bridging the gaps

Are journalists failing you, or are you failing journalists?

In a recent survey of journalists, 61% agreed with the statement that “The way most companies share information with the media is out of date”. That statement alone clearly indicates that journalists believe that companies are failing them.