Digital Asset Management

Avoiding common obstacles to publishing

Why photo editors reject your images

Photo editors have a dual role. They need to find the right images to tell stories and capture the reader’s attention. They also have the role of ensuring they have the legal right to use images. The legal aspect of images is where many PR professionals fail.

Look Up!

How to increase your media coverage by 50%

Extensive research and polls conducted over the past year have revealed a crucial factor in capturing journalists' attention and increasing media coverage: providing them with a wide array of visual resources. While various reports and surveys have highlighted journalists' desire for more choice, the impact of this increased choice on their coverage decisions remained unclear. To uncover the truth, we conducted our poll, focusing on the social platform that witnessed the most significant rise in journalists' participation: LinkedIn.

Kikuchi valley

New Online Newsroom with DAM. Genius.

Some innovations make you ask the question, ‘why has no one done this before?’ Lookatmedia™ is one of those innovations. Lookatmedia™ is the first media centre solution that provides an environment for creating content for journalists, media groups and influencers. It also automates delivering the exact resources needed to complete their research and illustrate their stories.

Working smarter, not longer

Online newsroom software for 24/7 media engagement

If you have an online newsroom that only works when your PR team are available, or have time to engage with the media, then you’re missing opportunities for more positive media coverage.

Anywhere, anytime access

A leading destination for journalists

Let’s face it; the media loves a good travel story. The challenge is showing them you have a story to tell. Not just one story, but hundreds or even thousands of stories. With each one offering a unique destination or experience.

The challenge is that hundreds of thousands of tourism destinations around the globe are competing for media attention and exposure. The question is, how do I make my brand stand out from the crowd? The answer is Lookatmedia™.

The way of the dinosaurs

The media has evolved. Has your media strategy?

When Mark Twain was asked about false media reports of his death, he is quoted as saying, “The reports of my death are grossly exaggerated”. Today the same can be said of the media. Although trust has shifted to some degree in the media, most people still get their news from credible media sources, with as many as 65% of people now getting that news from News apps. The media has undergone (and continues to experience) an extensive digital transformation necessary to their survival.

In the blink of an eye

The benefits of a media pitch with a visual narrative

In 2014 MIT Neuroscientists released research demonstrating that people could recognise the content and concept behind an image in as little as 13 milliseconds. Neuroscientists already knew that our brains spent much of their days making sense of what they see; the speed at which it happens surprised them.

Something we use daily

Is PR's visual neglect undermining its performance?

In the dynamic realm of modern media, visual content has become the linchpin of compelling storytelling. As news consumption patterns evolve, PR professionals are in a pivotal position to cater to this demand by supplying journalists with captivating images and videos. Failing to do so undermines their narratives' potential and hampers their communication strategies' overall impact.

The coming tsunami of AI-generated images

How Lookatmedia™ combats fake visual narratives in the media

In a recent poll on LinkedIn, in response to the question, 'What are your primary concerns with AI-generated images and videos?', more than 75% of journalists, CMOs and PR professionals chose either 'Creates false narratives' or 'Impossible to see what's real'. The conversations around this poll allowed respondents to talk about their experiences with fake images and videos. The overwhelming tone of the discussions was that this was a real threat to the integrity of the media and public dialogues. What was also apparent was that no one had any ideas on preventing these adverse outcomes. I do.