Working smarter, not longer
Solovyova
Lookatmedia™ online newsrooms are designed to work without support 27/7, allowing your PR team to focus on other priorities.
If you have an online newsroom that only works when your PR team are available, or have time to engage with the media, then you’re missing opportunities for more positive media coverage.
The clock's ticking
Journalists operate with the knowledge that deadlines are hanging above their heads, like the sword of Damocles. They know there is no such thing as an extension and have all experienced what happens when they can’t access the info, images, and videos they need to complete a story on deadline. This experience informs how they work and how they perceive your PR team and newsroom. If they can’t get exactly what they need immediately, they move on to the next source or storyline. Depending on their experience, they may even vow never to reach out to your brand again.
There’s a deadline looming somewhere
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Right now, there are journalist’s, producers, bloggers, and podcasters working tirelessly to meet their next media deadline. A Lookatmedia™ online newsrooms ensures they have access to stories and resources exactly when needed.
There’s a deadline looming somewhere
Getty Images/iStockphoto
Right now, there are journalist’s, producers, bloggers, and podcasters working tirelessly to meet their next media deadline. A Lookatmedia™ online newsrooms ensures they have access to stories and resources exactly when needed.
What are you waiting for?
Some elements of the media engagement process can’t be hurried. These are generally the human elements, like interviews or comments. These are friction points that require your team’s attention. Provision of story ideas, event information, backstories, research, images, videos, and answers to frequently asked questions should not be friction points for media engagement… or the priority of your PR team. Lookatmedia™ newsrooms are designed to take care of all of those needs for the media, 24/7, and without any need for your team to fulfill those time consuming and repetitive tasks.
Pass the baton
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There are many tasks that your PR team perform for the media that are repetitive and not efficient, like providing the exact images, videos, and descriptions journalist’s desire to illustrate their stories. Lookatmedia™ takes care of this.
Pass the baton
Getty Images/iStockphoto
There are many tasks that your PR team perform for the media that are repetitive and not efficient, like providing the exact images, videos, and descriptions journalist’s desire to illustrate their stories. Lookatmedia™ takes care of this.
What’s the time?
It’s a big world, with 24 separate time zones. In each of those time zones, journalists, photo editors, and producers are all working tirelessly towards their individually timed deadlines. Although there is local news, the media itself is borderless, so you need an online newsroom that can successfully operate across the globe. It’s why Lookatmedia™ online newsrooms are designed to work effectively, securely, and independently 24/7 when your PR team are focused on other activities…like sleeping.
It’s morning somewhere
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Somewhere in the world a PR professional is going to sleep, and a journalist’s is starting to work. A Lookatmedia™ newsroom helps both PR professionals and journalist work together, even when they are not.
It’s morning somewhere
Getty Images/iStockphoto
Somewhere in the world a PR professional is going to sleep, and a journalist’s is starting to work. A Lookatmedia™ newsroom helps both PR professionals and journalist work together, even when they are not.
Safe, secure, smart, practical
Lookatmedia™ online newsrooms are possibly the smarter online newsrooms currently available. The underlying advanced technology is designed as a productivity tool for your PR team and (most importantly) the media. Lookatmedia™ technology reflects many of the features of the internal systems used by the media to create, publish, broadcast, and monitor content. It's why we have a Digital Asset Management solution at our core that can service your entire enterprise. It's why we have a low friction environment that aids independent discoverability and content creation by journalists. It is also why journalists return again and again to our clients' online newsrooms, providing more of the type of media coverage brands desire.
What a 24/7 branded online newsroom should do
Lookatmedia
A 24/7 branded online newsroom should provide a place where journalists and producers can find inspiration, information, and the visual resources they need immediately to tell your stories, with or without intervention from your PR team.
What a 24/7 branded online newsroom should do
Lookatmedia
A 24/7 branded online newsroom should provide a place where journalists and producers can find inspiration, information, and the visual resources they need immediately to tell your stories, with or without intervention from your PR team.
