Greater connectivity and accountability
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Lookatmedia™ delivers increased productivity and accountability in media relations. Lookatmedia™ also allows your team to build their media contact database and monitor what journalists download and use.
Your PR team is called upon to provide content for more journalists, media representatives and influencers across more platforms than ever before. They need to create Media Releases, create storylines and ideas, provide images, video and brand assets. They also need to respond to specific requests for the media for background, stats and other resource materials. With the increasing demand for content, how do you respond without increasing the size of your team? The answer is Lookatmedia™.
A single source of truth
Imagine a single environment where journalists, media representatives and influencers can access all the media-friendly content they need to create stories about your organisation. Imagine a place your team can create, post and amplify content for the media. Imagine a place where the media has anywhere anytime secure access to all the stories, back content, stats, FAQs, images and videos they need to create their content for any channel. That’s Lookatmedia™.
Move from search to discovery
Your team may use a content management system, but it's probably not a solution as powerful as Lookatmedia™. Lookatmedia™ is a media content creation and publishing portal and Digital Asset Management (DAM) solution in one. You curate and securely manage usage rights for images, videos, audio and brand assets in your DAM, then use that content to illustrate the stories you publish in your Lookatmedia™ centre. Rather than desperately searching for the assets they need to create content, your PR team can discover assets they never knew existed.
Research to creation
The same is true for the media. Journalists easily find your latest news, information on events, story ideas, backstories, evergreen content, Media Releases, stats and facts using multilevel search, discovery functions and tags. Once they have finished their research, they can download a copy or register/login to download pre-approved images, videos and other downloadable content.
Frictionless access
Lookatmedia™ has designed role-based access to help you and your PR quickly and securely create and publish content, using assets from your DAM to illustrate stories. We've also developed low-friction registration, login and download processes that allow journalists, media representatives and influencers to download the content they need, securely andwithout intervention.
Anywhere any time access
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There are many ways your PR team can engage with the media outside press conferences. Lookatmedia™ provides your team with tools to create and publish media releases, news, event, and story ideas. Lookatmedia™ also provides an opportunity to include
Anywhere any time access
Getty Images/iStockphoto
There are many ways your PR team can engage with the media outside press conferences. Lookatmedia™ provides your team with tools to create and publish media releases, news, event, and story ideas. Lookatmedia™ also provides an opportunity to include
Faster, more accurate content creation
The Media and your PR team share a common goal; they all want to create better quality and more accurate content faster. Lookatmedia™ make this practical. In addition to simple low-friction, secure workflows, your Lookatmedia™ centre includes features that allow you to download descriptions and attributions attached to digital assets in your DAM, ensuring that you provide more accurate information and better manage usage rights. The same information is delivered when the media download this content.
A single source of truth
Whether you use outside content developers, PR teams, or manage your media relations internally, you need a single source of truth for all of your digital assets. Your Lookatmedia™ DAM allows you to manage content creation while protecting the integrity and fidelity of raw material such as hi-res images and video. With Lookatmedia™, all of your digital assets are secured in the cloud, allowing secure, role-based 24/7/ 365 day a year access.
More than a media centre
Many of the digital assets used by your PR team are in everyday use within your organisation. Your Lookatmedia™ centre allows you to store, curate and manage access and usage rights for all of the images, videos, audio files, brand assets and visually driven content in one place. Your Lookatmedia™ Administrator can then control what content is available to which users. By centralising these assets and managing access and usage, your organisation can maxi
