Facts & Stats

The eyes of the world are on you

Online newsroom solution for green energy

The green energy sector is locked in a battle for the hearts and minds of the public. Its foe is the inertia and friction provided by outdated information and the agendas of those who benefit most from the status quo. Lookatmedia™ provides a PR solution designed to change the balance of power in this battle.

Reap what you sew

Social Licence and online newsrooms

For those who may not be aware, Social Licence is the level of acceptance or approval that stakeholders and communities extend to projects, sites, companies, or industries. In an era of climate change, where actions in one country impact us all, Social License to operate is high in the media, public, government and businesses agenda. Such a license is based on trust and confidence – hard to win, easy to lose.

Building valued relationships with individual journalists

The best company press page is not a press page

There is an AdWords campaign for an online newsroom solution that starts with the line 'don't overpay for PR software'. While this may seem an attractive promise, it's leading to organisations committing to PR software solutions that fail to meet the needs of enterprises. In life, there are few exceptions where cheap means better, and when dealing with the reputation of multibillion-dollar originations, cheap is never better.

Outside the echo chamber

Agitation. Acceptance. Action

The three legs of the milking stool of non-profit PR are agitation, acceptance, and action. While every non-profit will have its own goals with media engagement, they all will include at least one of these focuses, with some including all three.

THE REVOLUTION WILL BE TELEVISED

PR strategies for the next big mining boom

Over the next decade, McKinsey forecasts predict growth in demand for Li-ion batteries to increase at batteries at a compound rate of 30 % per year. Lithium demand alone is expected to grow from 500,000 metric tons in 2021 to four million metric tons in 2030. Add similar cobalt, nickel, graphite, and manganese markets, and it becomes clear what may drive the next big mining boom.

What journalist need

Lookatmedia™ newsroom vs. the alternative

There are two parts to the cost of an effective newsroom, and the first is the cost of not having one. Suppose you have no or an ineffective newsroom that doesn't draw in and support a diverse range of journalists. In that case, you're missing out on earned media opportunities and ways to enhance and protect your reputation. The second cost is the missed opportunities where journalists on deadline are forced to move to other sources for their stories simply because your PR team lacks the resources and time to meet journalists' real needs.

Press Release plus

The Press Release force multiplier

Press Releases remain a central pillar of PR practices, with as many journalists finding them an essential source of new story ideas. However, they alone are not enough to cater to the needs of a diversified media landscape. Solutions like Lookatmedia™ online newsrooms are a ‘force multiplier’ for Press Release campaigns. Here’s why an online newsroom like Lookatmedia™ is an essential tool for PR departments today.

The power of visual storytelling

"Because you might tax it."

When the English prime minister William Gladstone asked scientist Michael Faraday what the usefulness of his electromagnetic device was, Faraday replied, "Someday you can tax it."
This example shows how a scientist sold what must have seemed an esoteric discovery of the time to a curious prime minister who failed to grasp the utility of electromagnetism. What's also fascinating is that this anecdote is doubtful, as it only popped up well after Faraday's death and Gladstone didn't first become prime minister until the year after Faraday died.

Measurable impacts

Permission to talk about climate change

On May 21, 2022, the Australian federal election demonstrated something important: people are willing to talk about climate change and motivated to act. Overwhelmingly the Australian public changed their focus from the economy to climate in ways that both surprised and shocked the two established pollical parties and the media.