News

Is AI A-OK for PR today?

• Newsworthy
• 2 years ago

The impact of AI on the PR sector is a hot topic right now. It's so hot that PR software solutions are rushing to incorporate it into their software, hoping they can win early adopters of the technology and retain their existing client base, but are they going too soon?

Include those who will write your story today in your media pitch

• Newsworthy
• 2 years ago

Is Chat GPT an existential threat to PR & journalism?

• Newsworthy
• 2 years ago

Like most new technologies, many people view Chat GPT through rose-coloured glasses, tempting the public with promises of a Brave New World. Like the book Brave New World, the race to this utopian existence ignores the value of our humanity. As societies, we need to become better at looking at the entire spectrum of consequences of letting experiments like Chat GPT out of the lab.

Journalists' relationship with social media

• Newsworthy
• 2 years ago

According to Pew Research Centre, more than half of Americans get news from social media platforms, but which social platforms are the source of stories by journalists?

Changes that will impact Public Relations practices in 2023

• Newsworthy
• 2 years ago

There have been seismic shifts in the media that will impact the effectiveness of PR Professionals and teams. Here are the trends to watch for 2023.

Newsjacking PR strategies

• Storylines
• 2 years ago

It's official; online searches drive more storylines for journalists than any other source. Journalists seek out trending themes and news headlines and then research stories that fit these trends. It's why news hacking is increasingly used in PR strategies.