Free range organic chickens poultry in a country farm, germany
In farming, the caged vs. free-range debate centers on ethical and environmental concerns, with consumers weighing their values against their budgets. In the world of press releases, a similar discussion arises, except here, it's about forcing your press release into the overcrowded inboxes of journalists. With hundreds of daily emails competing for attention, your release might last just three hours before vanishing into oblivion. While Lookatmedia™ isn’t suggesting you completely abandon the traditional approach, we do propose a way to fully illustrate your stories, make them more discoverable and reach a broader, deeper pool of journalists in your Lookatmedia™ branded online newsroom. Here are three reasons why:
1. Farm to Plate
In farming, the caged vs. free-range debate centers on ethical and environmental concerns, with consumers weighing their values against their budgets. In the world of press releases, a similar discussion arises, except here, it's about forcing your press release into the overcrowded inboxes of journalists. With hundreds of daily emails competing for attention, your release might last just three hours before vanishing into oblivion.
While Lookatmedia™ isn’t suggesting you completely abandon the traditional approach, we do propose a way to fully illustrate your stories, make them more discoverable and reach a broader, deeper pool of journalists in your Lookatmedia™ branded online newsroom. Here are three reasons why:
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Orange tree plantation
Getty Images/iStockphoto
Orange tree plantation
Getty Images/iStockphoto
2. Living Their Best Lives
Even the best-crafted press release looks like just another email in a crowded inbox—trapped in a cage, so to speak. But once it moves into your Lookatmedia™ newsroom, it begins to reveal its true character. No longer confined to a block of text, it becomes a fully illustrated story that shows journalists how it can come to life within their publications.
In your newsroom, stories are accompanied by media-compliant images and videos, allowing editors to visualize how your story might resonate with their audience. It’s no longer just information, it’s inspiration.
Getty Images/iStockphoto
Getty Images/iStockphoto
3. Farm Fresh
The experience doesn’t stop with the story. The images and videos you include in your Lookatmedia™ newsroom are just the “farm gate” a taste of what’s to come. Once journalists step through, they can pick and choose from a gallery of visuals to create their own narratives, ensuring they’ll return to you for more.
All the Ingredients
Your Lookatmedia™ branded newsroom doesn’t just house free-range press releases, it’s a cornucopia of fresh ingredients for journalists to craft their own stories. Like chefs gathering seasonal produce, they’ll return again and again to find what’s new, what’s fresh, and what flavors your organization has to offer.
We help you deliver all the vibrancy and creativity of a free-range storytelling environment, with the convenience of 24/7 online access, no waiting, no lines, and no cost to journalists.
Don’t your press releases deserve to live their best lives?
