Media relations is a multi-disciplined event
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A simple Media Release has little chance of competing in today’s media pentathlon. You and your team need to become more competitive in all media relations disciplines.
Many sporting organisations make the mistake of viewing public and media engagement as a single event, when in fact, it is many. It is better explained as a multi-event, multi-level, multi-channel discipline…a bit like a pentathlon.
Fencing
If you’re sending media releases, you are just fencing with the media. Yes, you need to create Media Releases for those timely newsworthy stories, but you need to make so much more to build and sustain a good profile in the media. Lookatmedia™ delivers a media centre solution that caters to all media needs and is accessible to them 24/7/365 days a year.
Swimming
Once a journalist, media representative or influencer arrives at your new Lookatmedia centre, they have a chance to dip their toe in the water or dive straight in. Lookatmedia™ is designed to work like your own magazine with content types that include media releases, news, events, story ideas, evergreen content, stats, and facts and even FAQs. It allows your PR team to create content and illustrate it with pre-approved images and video from your fully integrated, full-function Lookatmedia™ Digital Asset Management (DAM) solution.
Fencing with the media
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The average journalist receives up to 70 Media releases a day. You need smarter moves to win the media battle. Lookatmedia™ is where you sharpen your skills.
Fencing with the media
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The average journalist receives up to 70 Media releases a day. You need smarter moves to win the media battle. Lookatmedia™ is where you sharpen your skills.
Dive straight in
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Lookatmedia™ was designed to be simple for both PR teams and journalists. Dive straight in and start creating more effective media releases, news, events, story ideas, evergreen content, stats, and facts and even FAQs today
Dive straight in
Getty Images/iStockphoto
Lookatmedia™ was designed to be simple for both PR teams and journalists. Dive straight in and start creating more effective media releases, news, events, story ideas, evergreen content, stats, and facts and even FAQs today
Showjumping
Your PR team can create and publish all types of media-friendly content in Lookatmedia™. Providing a range of different content types and alternative illustrated storylines, you make it simple for journalists to jump from one storyline to another, inspiring and enabling them to combine different elements to create their original content.
Shooting
Your target might be to promote an upcoming event through the media. Lookatmedia™ include an Events section which makes it simple for media to find what’s happening in a particular date range. This is useful if they are creating content around a specific period. It’s also helpful if you want them to add your event to their calendars of ‘things to do’.
Move with grace
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Lookatmedia™ allows journalist and media representatives to navigate their own courses to find the exact content and resources they need to create and publish their stories.
Move with grace
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Lookatmedia™ allows journalist and media representatives to navigate their own courses to find the exact content and resources they need to create and publish their stories.
Improve your aim
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Your Lookatmedia™ centre includes an area where you can promote events to the media. It allows journalists, to discover events by theme or date range
Improve your aim
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Your Lookatmedia™ centre includes an area where you can promote events to the media. It allows journalists, to discover events by theme or date range
Running
Whether it's sprinting with a news story or running a media marathon to build your organisation's profile in the media, Lookatmedia™ keeps your team stay disciplined and at peak performance. From smart PR workflows to frictionless press access, every aspect of your Lookatmedia™ centre has been designed with your goals in mind.
The finish line
The reality is, there is no finishing line in sight. PR and media relations never ends. The need to keep your profile up in the media is endless. It requires commitment, hard work and the right tools to get the job done, no matter the sport. Lookatmedia™ was designed with this discipline in mind. It is designed to help you and your team continually improve your performance and elevate your position on the podium.
Pace yourself
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Lookatmedia™ provides your PR team with the opportunity to access more resources more easily to create winning media friendly content. Rather than run around looking for images and videos to illustrate content, Lookatmedia™ allows your team to access
Pace yourself
Getty Images/iStockphoto
Lookatmedia™ provides your PR team with the opportunity to access more resources more easily to create winning media friendly content. Rather than run around looking for images and videos to illustrate content, Lookatmedia™ allows your team to access
