Color and vitality
Isock
Lookatmedia™ is designed to bring color and energy to any content designed for amplification through the media
Fear Of Missing Out on opportunities to promote your festival through free media has a cure. It’s your own Lookatmedia™ center. When you have a Lookatmedia™ center, you know you’ve created the ideal opportunity to engage with journalists. You know you’ve provided an environment where media representatives can discover story ideas, festival details, press releases, and even FAQs.
Time is not your friend
Journalists are working to their own deadlines. Some may need to submit their content months in advance; others are posting live. Your Lookatmedia™ center allows them to access your inspirational content, images, and video when and how they need it. Don’t let difficulty accessing you or your team cause you to miss out on publicity that could make your festival a huge success.
Lower the temperature
Whether this is your first festival or one that’s been running for thousands of years (e.g., Dragon Boat Festivals), success is never a guarantee. You need to do all you can to raise your profile and participation in your festival. Whether it is contributors, sponsors, ticket sales, or attendees, greater media exposure is the secret ingredient to the success of your festival. Make it an event that no one wants to miss…for everyone’s benefit. Lookatmedia™ center allows you to monitor what images and video and media releases have been downloaded, as well as see levels of engagement, clicks on links, and other metrics that help you understand the effectiveness of your media engagement strategy.
Festival of colour
Getty Images/iStockphoto
Transport the media and public to your event through colourful visual storytelling.
Festival of colour
Getty Images/iStockphoto
Transport the media and public to your event through colourful visual storytelling.
The value of free media exposure
You can measure the benefit of free media exposure using models like AVE (Advertising Value Equivalency), or you can look at it in a broader sense. Free media is more than just exposure; it’s also credibility. If your festival is newsworthy enough to be covered by media that have the opportunity to write about any festival, and they choose yours, then the immediate and long-term benefits to you could be enormous.
FOMO is your friend
Once your content is out there in the media, FOMO becomes your ally. With exposure across multiple channels, the public develops their own FOMO. They don’t want to miss out on the experience or the opportunity to create their own selfies and other content for their social profiles. The image and video you’ve released to the media now become their similar inspiration content featuring….well, their faces.
